// CASE STUDY · 2025
21 Clinic
21 Clinic
Full brand and website for a beauty clinic from scratch — from logo to launch.
Services
Timeline
6 týdnů
Period
Q3 2024
// CHALLENGE
The problem the client faced
21 Clinic was entering the market as a brand-new beauty clinic. They had nothing — no logo, no visual identity, no website. The brief was clear: create a brand that appeals to a sophisticated audience, feels premium, yet remains clean and accessible.
The website had one critical job: represent the clinic at first glance and immediately communicate all the contact information clients need. No e-commerce, no complexity — a clean presentation that builds trust. The client also needed full content control without depending on a developer for every change.
// APPROACH
How we tackled it
We approached the whole project as a comprehensive brand-building assignment. We started with a competitor analysis of beauty clinics — identifying what was oversaturated in the market and where the space for differentiation was. A minimalist yet sophisticated approach was the answer.
The logo was designed to work in any context — on the website, at the reception, on business cards, and on social media. The color palette and typography became the foundation of the entire visual system, which naturally flows through the whole website.
For the website, we chose Framer — a platform offering significantly higher design freedom than WordPress, while giving the client an intuitive CMS for content management. The clinic can independently update texts, photos, and opening hours whenever needed.
// SOLUTION
What we built
The result is a clean, airy website with minimalist design that immediately communicates the premium nature of the clinic. Large typographic elements, subtle scroll animations, and carefully selected photography create an atmosphere of trust and professionalism.
What we delivered
Complete visual identity including logo, color palette, and typographic system. Website built on Framer with emphasis on clarity and load speed. Clear contact section with location and opening hours. Full content management in the client hands — no coding required. Responsive design working across all devices.
// RESULTS
What we achieved
Client content control
Brief to launch
Lighthouse score
Coding needed for updates
21 Clinic now has a strong visual identity that sets it apart from regional competitors. The website functions as a 24/7 receptionist — it answers basic questions, provides contact details, and builds an impression of professional care before the first phone call.
The client especially values their independence — updating website texts, changing opening hours, or adding a new photo is something they can do at any time, without waiting for a developer. Our collaboration continues with ongoing refinements and development based on the clinic current needs.
// TECH STACK
Technologies used
"MJ Design understood exactly what we needed — a clean, premium website that represents us. We can manage it ourselves, which is key for us. The collaboration continues and we are very happy with it."
Tým 21 Clinic
Beauty Clinic, Prague
